6 Ways to Increase Brand Awareness on Instagram

Instagram is just one of the social media platforms that can help increase a business’s brand awareness, a proven fact when considering the many brands that have become well-known and identifiable solely through their marketing campaigns on Instagram. 

Here are 6 effective ways for you to boost your brand’s awareness using Instagram.

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The Most Effective Ways to Increase Brand Awareness on Instagram

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It is important to understand that brand awareness is a term that is used to describe how well customers innately know or recognize the existence of your brand in the wider marketplace. 

Put simply, brand awareness helps businesses to showcase their brands or products to become more recognized by their customers. 

If many people react and respond every time that they see your product, then you have a strong brand awareness, however, if people tend to ignore ‘it’, then your business’s brand awareness is low. Therefore, a crucial and important step for marketing your company and its products and services to the marketplace is by building your brand’s awareness, especially in the early stages of your business’s development. 

The following are six effective ways to help you to increase your business’s brand awareness in Instagram:

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1. Consistently Create and Post Instagram Content

Firstly, just as it is with building a brand, to gain followers on social media platforms such as Instagram you need to have an identity or personality that represents your brand, your business.

To achieve this you must create a defined theme that will build your brand's awareness and identity on Instagram, an approach that will help to strengthen connections and relationships with your followers on social media.

When you have done this, it is important that you consistently create and upload Instagram content that aligns your business with a theme, with the goal to not only promote your brand and your business but to provide general information or create viral posts.

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2. Collaborate with Social Media Influencers

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Secondly, it is important that you collaborate with other influencers on social media or other Instagram celebrities. Promoting your business’s products and services using well-known individuals and social media influencers that have specific marketplace segmentation helps you and your business gain more recognition in the future. 

However, before choosing an influencer to represent your business, ensure that their background aligns with the proposed image that makes sure that the collaboration is mutually beneficial and successful.

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3. Use Social Media Advertising

Thirdly, use social media advertising as a promotional tool for your business, because it is important to know that in today’s crowded marketplace, social media is a more powerful and superior advertising tool than any other electronic media medium. 

Moreover, one advantage of advertising on social media is that you can laser focus on your targeted audience, based on their demographics - their age, gender, geography, et al. a method that is more effective as it helps your advertisements reach a broader audience, and connect with the marketplace that matches your brand.
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ALSO READ: Must Know: Here’s the Concept of the Right Marketing Strategy

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4. Create Viral Instagram Content

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Fourthly, Instagram content solely focuses on imagery and videos, so it is important to ensure that you maximize your content creation only formed with images and videos, and make sure that the content that you create is engaging and informative enough that it attracts consumers that want to engage, and learn more about your business.

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5. Use a Slogan on Social Media

Fiftly, a slogan is a simple way to enhance your brand’s awareness, especially if you use catchy, memorable words or phrases, because, in the eyes of the consumer, it gives your business a distinctive identity. However, it is important that you ensure that the slogan and catchphrases align with your brand
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‍ALSO READ: Understanding Competitor Analysis and How to Conduct It

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6. Don’t Forget to Use Hashtags

Finally, don’t forget to use hashtags ##. Hashtags help you to increase your Instagram followers and organize your business’s content, making it easier to find in the crowded social media ecosystem.  

For example, when you are running a business campaign, using hashtags is one of the best ways to promote your brand. These are some effective, yet simple ways to help you to increase your brand’s awareness on Instagram. 

Today, social media plays a crucial role in the marketing process for products and services, so it is integral that you start adapting to maximize its potential. 

However, in addition to focusing on the above suggestions, ensure that you use Youtap’s POS to support your business’s growth, which is necessary because managing your business with a digital-based system will make all of your business activity more effective and efficient.   

Having the presence of this online Youtap POS application will also help you to automatically generate reports based on transaction data, as well as providing all Cashless Transactions, E-menu, One-Tap Receipt Printing, QRIS, Smart Analytics, and more.