4 Marketing Technology Trends You Must Use When Running a Business

In today’s competitive business community, there are many marketing technology tools and trends designed to help business owners run their business’s more efficiently, effectively, and profitably. 

These emerging digital marketing technologies are not only used by multinational corporations but by small and medium sized enterprises (SMEs). However, amongst these many tools, there are four (marketing technology) trends that stand out, and it is these four marketing trends that will be discussed in more depth in this article. 

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Marketing Technology Trends for Business

1. Content Marketing Trends

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‍The first emerging trend is content marketing, an effective sales strategy for businesses, especially SMEs, to increase revenue. 

A prime example of content marketing is the popular and controversial social media app TikTok, particularly if your target demographic is Gen Z.  Additionally, if your business has a website then use content in the form of articles and blogs in the blog, insight, or media headers of the [web]site, to create consumer interest in your business’s products and services while building your brand and creating your brands' buzz.  Moreover, write engaging content topics, with catchy header tags for accessibility and search engine optimization (SEO), to build customer trust in your products and services. 

You can also provide various suggestions on using your products and services to pique curiosity and interest in your business, enticing them to buy and invest in what you are offering. 

Read Also: 10 Online Business Ideas with High Profits

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2. Chatbot Technology Trend

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Another emerging trend is that of chatbot technology.  Put simply, chatbot technology is a computer program designed to simulate intellectual conversations with multiple people via audio and text.

Today, chatbots have become an important marketing technology trend to use, as they help to improve the quality of online customer service. This is because every customer wants their voice to be heard, and their queries answered, in a prompt and personalized way, regardless of the time or day or night. As such, using chatbots is the most effective way to provide [your] customers with the information that they want, 24/7. 

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3. Voice Search Trend

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Another emerging trend is that of voice search. According to Google, voice search is used by more than 50% of all internet users globally, however, in Indonesia, this is not the case. In Indonesia, it has been discovered that the voice search feature is unfavorable because the recording system often fails to accurately capture, and translate what the user has said or is saying. This disconnect has led many Indonesians to continue to manually type keywords into the search engine, the SEO, to get the information that they want.

4. Data and Product Analytics Trend

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Finally, for this article, the fourth marketing technology trend is that of the data and product analytics trend, which is a part of market research methods that have been aimed at collecting customer testimonials after they purchase your business's products. 

From this testimonial data, you can clearly see which products are the best (and worst) sellers in your business, and feature them, the testimonials, on your website or social media. It is important that you share your customers’ testimonials so that visitors to your website or social media platforms can be informed on the products and services you are selling, whether they can trust their quality or providence, and whether they are what they are looking for. Moreover, once your business has identified its best-selling products you can easily analyze your sales results and strategically plan for the months ahead. 

Read Also: Important! 5 Benefits of Creating Promotions for Business Success

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These are some of the essential marketing technology trends to use when running a business in today’s competitive environment.  However, that is not all - you must ensure that you implement a digital-based system in managing your business for greater effectiveness and efficiency. 

To support the operational management of your business’s progress, Youtap Indonesia’s Youtap POS online cashier app feature is the application that you need to employ. 

With Youtap’s POS, you get a variety of advanced features that help generate sales reports by automatically recording every transaction. 

In addition, Youtap POS offers various tools to help manage your business, such as all Cashless, One-Tap Receipt Printing, Cash Payments, Cashier POS, Digital Calculator, E-menu, Multi-Device Connectivity, Price and Tax Adjustments,  Product Analytics, QRIS, Smart Analytics, and Transaction History. 

Additionally, you can start any business using the Youtap app, which provides your business with complete and reliable management solutions. 

Moreover, Youtap’s blog page offers events, information, promotions, and tips, so that you are informed of the latest developments and trends happening in fintech. 

So, what are you waiting for? Don’t delay! Now is the time for your business to join as a Youtap merchant by simply downloading their app from the Google Play Store or the App Store. 

#StartYourBusiness with Youtap Indonesia.