Guide to Starting a Meatball and Chicken Noodle Business, Including Capital Breakdown

Starting a restaurant business in Indonesia has always been an appealing choice for entrepreneurs, especially with its wide variety of favorite delicious dishes. One type of local cuisine that never lacks visitors is meatballs and chicken noodles.

Meatballs and chicken noodles are popular among Indonesians because of their delicious flavors and that they are easily found in locations throughout metropolitan areas, from street stalls to upscale restaurants.   

But what exactly makes the meatball and chicken noodle business so attractive to run? 

Why are many entrepreneurs, both beginners and experienced, interested in pursuing this kind of business? 

In this article, Youtap will explore these reasons and provide a guide for those who want to start a meatball and chicken noodle business, including marketing strategies and detailed capital requirements. 

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Complete Guide to Starting a Meatball and Chicken Noodle Business

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1. Create the Best Recipe

Firstly, it is a good idea to determine the flavor profile of your business's chicken noodles, by conducting several experiments to compare the best flavors in preparing meatballs and chicken noodles, to identify the right texture and size during the trial phase of experimentation and preparation.

After this process of trial and error and you find the best recipe suited to your tastes, make it your signature dish of meatballs and chicken noodles.    

2. Try to Innovate

Secondly, innovate your meatball and chicken noodle dishes to be competitive, your point-of-difference helping retain your customers’ interest.

For example, offering your customers a variety of chicken noodle and meatball flavors with alternative toppings can both entice customers and increase sales. 

3. Maintain Cleanliness of the Eating Area

Thirdly, when running a meatball and chicken noodle business it is important to maintain cleanliness in the eating area because cleanliness is a key point that customers consider when ordering food and beverages. 

4. Manage Service Quality

Fourthly, you must manage the quality of your service to ensure customer satisfaction, by providing friendly service, smiling and greeting your customers in a welcoming manner.

If your customers feel comfortable, happy, and welcome to dine at your restaurant, they are more than likely to return for your famous meatballs and chicken noodles establishment.

5. Choose a Strategic Location

Fifthly, location is a well-used catchphrase, and is no different when searching for a strategic location for your business because its location should be easily accessible and strategic, to maximize potential customers and sales. 

6. Promote

Finally, promote your business both offline and online. 

To achieve this you can choose from many online platforms for paid, or free, advertising, whereas for offline promotions,  you can consider offering free menu items or offering

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Marketing Strategies for Bakso and Mie Ayam Business

Here are some examples of online and offline marketing strategies for your bakso and mie ayam business:

1. Online Marketing Strategies

Social Media

• Instagram Stories and Reels: Utilize the features of Instagram stories and reels, and use these features to share interactive and engaging content. For example, create short videos that showcase the process of making bakso or mie ayam; or
• TikTok: Try to create creative and unique content that grabs the online audience's attention on TikTok, with options such as short tutorial videos or challenges.

Online Delivery Apps

• Collaboration with Delivery Apps: Register your chicken noodle and meatball business on popular delivery apps like GoFood, GrabFood, and Shopee Food; or
• Promotions on Apps: Utilize promotional features and discounts on these apps to attract more customers.

2. Offline Marketing Strategies

Local Promotions

• Brochures and Flyers: Distribute brochures and flyers in surrounding areas such as offices, schools, and residential neighborhoods.
• Banners and Signage: Install banners or signage in front of your business location and other strategic places.

Events and Festivals

• Participation in Events: Join local bazaars, events, or food festivals to introduce your products to a larger audience; or
• Special Events at Location: Host special events at your establishment, such as bakso eating contests or by having special discounts on certain days.

Loyalty Program

• Loyalty Cards: Create a loyalty card program where customers receive a stamp with each purchase that can earn rewards once their card is full; or
• Discounts for Loyal Customers: Offer discounts or special promotions for frequent, and loyal customers.

Collaboration with Local Communities

• Community Collaboration: Partner with local communities, such as sports or hobby groups, and provide them with your chicken noodles and meatballs, branding your business, and showing your community commitment and investments;.
• Sponsoring Local Events: Sponsor local activities such as school events or sports teams to gain more community exposure.  

By implementing these marketing strategies, your bakso and mie ayam business can become more recognized and attract a larger customer base.

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‍Initial Capital Details for Bakso and Mie Ayam Business

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Here is an example of the initial capital breakdown for a bakso and mie ayam business. 

It is important to emphasize that the figures provided are estimates and may vary depending on location, raw material prices, and other specific needs. 

Therefore, it is advisable to conduct your own thorough research and calculations tailored to your target market conditions.

Cooking Equipment and Supplies

• Large gas stove (2 burners): Rp 1,500,000
• Gas cylinders (2 cylinders): Rp 500,000
• Large pots (2 units): Rp 600,000
• Large frying pan (1 unit): Rp 300,000
• Blender (1 unit): Rp 500,000
• Bowls, spoons, forks, chopsticks (200 sets): Rp 1,000,000
• Drinking glasses (200 sets): Rp 500,000
• Cart/Showcase: Rp 3,000,000
• Tables and chairs (10 sets): Rp 2,500,000
• Storage equipment (shelves, containers): Rp 1,000,000

Total Equipment Cost: Rp 11,400,000

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Initial Raw Materials

• Beef (10 kg): Rp 1,000,000
• Wheat flour (50 kg): Rp 400,000
• Spices (salt, pepper, garlic, etc.): Rp 500,000
• Cooking oil (20 liters): Rp 300,000
• Eggs (5 kg): Rp 200,000
• Vegetables (mustard greens, bean sprouts, etc.): Rp 300,000
• Noodles (20 kg): Rp 400,000

Total Initial Raw Materials Cost: Rp 3,100,000

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Initial Operational Costs

• Rent (3 months): Rp 6,000,000
• Utilities (electricity and water, 3 months): Rp 1,500,000
• Employee salaries (2 people, 3 months): Rp 9,000,000
• Promotion and marketing: Rp 2,000,000

Total Initial Operational Cost: Rp 18,500,000

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Other Costs

• Business permits: Rp 1,000,000
• Transportation and logistics: Rp 500,000
• Contingency fund: Rp 1,500,000

Total Other Costs: Rp 3,000,000

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After detailing the above, here is the total initial capital needed to start a bakso and mie ayam business:

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Total Initial Capital

• Total Equipment Cost: Rp 11,400,000
• Total Initial Raw Materials Cost: Rp 3,100,000
• Total Initial Operational Cost: Rp 18,500,000
• Total Other Costs: Rp 3,000,000

Total Initial Capital: Rp 36,000,000

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This concludes the comprehensive guide on how to start your own bakso and mie ayam business, along with capital details and suggested marketing strategies, however, as a business operator in today’s highly digitalized and connected world, your business needs to adopt and adapt to it by using Youtap’s POS application. 

Using Youtap’s BOS! Application in conjunction with Youtap’s POS application for your bakso and mie ayam business helps facilitate daily transactions.

Because they are both integrated,  it makes business management and stock purchasing more efficient, easier, and practical, because they have partnered with the best national suppliers.