New Sales Strategies in Business, What is Shoppertainment?

As the business world evolves, sales strategies are increasingly changing to align with current consumer behaviors. One of the emerging and most popular methods in this digital age is to sell products and services using live-streamed interaction across various social media platforms.

Definition of Shoppertainment

‍

‍

According to Storyly, shoppertainment is an emerging concept that makes websites more entertaining for online shoppers.

It is a strategy that is transforming the e-commerce shopping experience into something more engaging and enjoyable. T

Shoppertainment helps brands to entertain their customers, increasing the likelihood of bulk purchases, and maximizing customer loyalty and retention by encouraging them to return to your establishment rather than your competitors.

Moreover, shoppertainment uses a variety of content to stay connected with its users, entertaining them by live streaming events on different social media platforms.

‍

What are the Benefits of Shoppertainment?

User engagement platform Storyly writes that shoppertainment is a business strategy that enhances sales, especially in this post-pandemic era, because of the changes in consumer lifestyles and shopping habits, which have required businesses to adapt accordingly. 

This change in strategy allows sellers to connect more easily with their businesses through an engaging and interactive experience, where online buyers can enjoy an online experience that mimics their counterparts in the real world.

Therefore, for your business to remain competitive and excel over others in the same industry, start implementing shoppertainment into your content marketing, and see how beneficial it can be. 

‍

Key Components of Shoppertainment

‍

‍

‍When implementing a shoppertainment strategy in your business several key components must be implemented and utilized to attract customers online, including:

• Live Streaming and Live Shopping Events;
• Interactive and Shoppable Videos;
• Gamification in Shopping; and 
• Augmented Reality

‍

1.  Live Streaming and Live Shopping Events

Firstly, live-streaming and live-shopping is a technique that involves live-streaming events that typically involve several representatives from specific brands, or social media influencers. 

The goal of live-streaming and live-shopping is to promote various products through a single streaming event, allowing viewers to easily ask questions about the products during a Q&A session or click on provided links. 

Today, live-streaming has become one of the most effective sales strategies for connecting with consumers in real-time, with influencers hosting live streams that promote products, answer questions, and offer exclusive deals.

This interactive format not only enhances customer engagement but also creates a sense of urgency and exclusivity, encouraging consumers to make purchases quickly.

Examples of live-streaming and live-shopping include Instagram or TikTok Live Shopping, where audiences can see products and purchase directly from the stream.

‍

2. Interactive and Shoppable Videos

Secondly, interactive and shoppable videos are important components that enhance consumer shopping satisfaction, with videos integrating clickable elements, allowing consumers to purchase products directly from the sales content, in a seamless shopping experience that will keep users engaged and excited to view more of your sales content.

‍

3. Gamification in Shopping

‍Thirdly, gamification involves incorporating elements like games into the shopping experience to make it more engaging and enjoyable, taping into consumers' desires for competition and rewards, making the shopping experience more engaging, and rewarding.

For example, gamification includes interactive quizzes, spin-the-wheel discounts, and reward point systems, elements that not only make shopping fun but also increase customer loyalty by providing incentives for repeat purchases. 

‍

4. Augmented Reality

Fourthly, Augmented Reality (AR) is a technology where you can use smartphones and tablets to view 3D objects in specific physical spaces. 

For example, IKEA utilizes AR technology to help customers visualize how furniture will look in real life before they purchase specific products. Additionally, AR helps consumers see, and visualize the products being sold either directly, or through life-sized virtual models. 

These four components are key to the concept of shoppertainment.

‍

Even though shoppertainment is a new, and emerging business strategy, it will help you to increase sales and attract new, engaged customers. 

To manage your business more effectively and practically, consider investing in Youtap’s POS Digital application, because this app will assist you with real-time transaction recording, financial report generation, and sales analysis, as well as providing a variety of cashless payment options, customized for your business’s demands and needs. 

‍