In recent times, social media has become one of the most dominating and influential virtual promotional tools, providing a space to more intimately connect with your targeted audience by digitally advertising your brand, products, and services.
This is why it is no surprise today, that social media is a key component of business marketing.
Today, there are still many business owners who have failed to, and ignored using social media platforms for promotions and marketing, even though most people use online platforms for their information, banking, shopping, and socializing.
The following highlights some reasons why business owners should have, and use social media for marketing:
The first reason is that social media can be used as a more efficient product promotion too, because you no longer need to spend large amounts on printing banners, brochures, and other sales and marketing materials.
Rather, social media promotions can even be done either free of charge or through more cost-effective advertisements and campaigns.
Social media allows you to promote your products and services in a variety of ways, giving you the freedom to choose a method best suited to your budget and needs.
For example, if you do not have enough funds for paid advertising, you can still consistently manage content to engage with your customers and grow using social media platforms.
The second reason that social media increases customer engagement is that social media helps increase engagement with your customers because it enables you to understand what it is that your customers demand and need.
By engaging with your customers through posts, use captions that invite discourse and discussion, and be immediate and responsive when they ask you questions about your product and services. Moreover, use social media as an easily accessible customer service platform, that is available anytime, anywhere, 24/7.
According to data from Oberlo, in 2022, social media users reached 4.59 billion people, which indicates that using social media for marketing makes it easier for people to find out information about your business.
So, how do you start? Put simply, you and your business need to consistently create promotional content that aligns with your target market’s needs.
For example, if your target audience is primarily teenagers, create content that fits in with the latest trends on social media platforms such as Instagram, TikTok, and YouTube.
Also Read: 7 Effective Market Research Methods for Beginners
In today’s digital era, businesses no longer have to solely rely upon legacy print media or radio and television advertisements.
Rather, today you can share the latest updates directly through social media, where your targeted audience will almost instantly see it, in an easy-to-use process.
Lastly, the reason why business owners should have social media is that it helps build their brand reputation! Put simply, your business’s social media accounts are the face of your brand, representing you in the virtual world. So, if you're planning to build a specific business persona, just align your social media content with that image.
Create a social media strategy for marketing, and produce content that resonates with your target audience, and customer engagement will organically increase, enabling you to reach new online marketplaces.
As online sales become more popular, it is time for your business to start using Youtap POS, an app that offers a range of features that help you to successfully manage your business.
And, in conclusion, don’t forget to visit Youtap’s Blog, a place where you can discover the latest information, promotions, and industry trends to keep you one step in front of your competition.
Wisma 46 Kota BNI Lt. 29 Jend. Sudirman Kav. 1 Jakarta Pusat, 10220
e-mail: halo@youtap.id
Whatsapp: 08111 500 523
Direktorat Jenderal Perlindungan Konsumen dan Tertib Niaga Kementerian Perdagangan Republik Indonesia
WA/Telp: 0853 1111 1010
.png)
.png)
