Have you opened an online store but your revenue hasn’t increased? If your answer is yes, then there may be something lacking in your sales strategy. This affirmation begs the following question , what are the most effective online strategies to increase revenue for your business? Currently, the most conventional marketing strategies are known as the 7 Ps.
Although there is not much difference between conventional marketing strategies and online sales strategies, to strengthen any existing strategy that your business has, an online sales strategy is ineffective without strong human resources or a reliable shipping system.
The following highlights seven of the most effective online sales strategies available today designed to increase your business’s revenue.
In general, the most important factor in increasing sales, conventionally and online, are sales strategies that focus on the image and quality of your business’s products and services.
The product’s image is important because it has already been embedded in the consumer’s awareness, immaterial of whether the product is your own or that of a competitor, therefore, in the long run, building a good product image will increase your business’s customer loyalty.
The same precepts apply to the quality of the products and services that your business sells, because, when products decline in quality, this causes once loyal customers to switch to other brands.
However, an important thing to consider is that even in this digital, online age, the majority of people, up to 90%, rely on word-of-mouth product recommendations, recommendations that rely upon good product imagery and quality, even though today, most people have access to Google and the internet.
Read Also: Important! 5 Benefits of Creating Promotions for Business Success
In today’s interconnected Internet age, content is king in the online business industrial complex, where content marketing for online sales has two objectives – to have engaging and informative content.
Today, content marketing has many iterations, from eBooks to podcasts, written articles to images, and videos – any content that reminds buyers of the products and services that you are marketing and selling.
However, to do this, you must first gain their trust by providing them with relative information and value because a common shortcoming of content marketing is its lack of information, of making it easier for consumers and readers to purchase your goods and services.
For example, a business owner may send a newsletter but forget to include a sign-up link or compose a company blog that fails to clearly list contact details.
This failure to provide links to e-commerce or social media is an avoidable missed opportunity, just as failing to provide a detailed and informative FAQ section is more than an oversight. As such, it is important that you daily update your content page, to be competitive, current, proactive, and relevant, helping to boost your online sales with engaging useful content.
Understanding the fundamental basics of search engine optimization (SEO) can give your business a competitive sales advantage, regardless of whether your business is a Micro, Small, and Medium Enterprise (MSME) or a global industrial behemoth.
While at first SEO may seem complicated, it is something that can be learned, its purpose being a tool to optimize your website so that search engine bots can easily crawl it, making it easier for people to find your product information.
Put simply, SEO is a pyramid-like hierarchy that has five fundamental needs at its base that need to be met in order to consummate the needs above it. Virginia Nussey, Content Marketing Director, explains this hierarchy at MobileMonkey, the world’s leading OmniChat platform that allows businesses to connect, in real-time, with customers via web chat, Messenger, Instagram, SMS, and WhatsApp.
Nussey discusses that the five levels of the SEO hierarchy are as follows:
• Analytics and Web Intelligence: Analyzing data to optimize and understand your website;
• Keywords and Content: In content, use the right keywords to target the right audience;
• Optimized Site Architecture and On-Page Elements: Structuring links for easy search, adjusting titles, descriptions, or tags for greater search engine visibility;
• Usability and Optimized Web Design: Making the website appealing to visitors through its design and functionality; and
• Link Development: Building relevant links to attract your target audience.
In today's digitalized world, social media is a proven platform for boosting sales and traffic. However, it is the type of social media platform being used that is dependent upon its sales and marketing success.
Some studies have revealed that followers of social media influencers are up to 70% more likely than not to buy products that the influencer promotes. For example, Twitter (X) users tend to be more critical and less likely to trust promotional advertisements, whereas Instagram users are more trusting; differences that need to be considered when using social media platforms to promote your products or services.
Social media is an effective and efficient communication tool between buyers and sellers, and one tried and trusted way to promote your business on social is by using hashtags or employing influencers to endorse [your] products or services.
Moreover, building trust in this process is critical and crucial, especially when responding to direct messages (DMs), because communication must be positive, proactive, seamless, and satisfying to your customer, making your customer into a loyal devotee and follower.
Although sending promotional emails may seem to be old-fashioned, in today’s increasingly isolated, yet interconnected social structure, people are still interested in receiving personalized email promotions because they are tempted to engage, open, read, and buy the products and services that your business is promoting.
Moreover, receiving personalized email promotions is a measurable construct because they can be specific, and their recipients feel special because the target audience is clear and definitive, and the offers are purposefully targeted.
This construct has been researched, with the resultant results showing that 91% of people still open their [emails] daily, with the click-through rate for email promotions being three times higher than social media links, amplified by a study by American multinational strategy and management consulting firm McKinsey & Company showing that [personalized] email promotions can be 40 times more effective than social media.
Read Also: 6 Most Effective Business Promotions to Implement
The days when product advertising was dominated by television have been eclipsed by various online and social media platforms, with the major [online and social media] platforms such as Facebook (Meta) Ads, Google Ads, and Yahoo allowing advertisers to customize their target audiences based on demographics, on age, gender, geographical location, and (personal) interests.
YouTube, an American social media and online video-sharing platform that is a subsidiary of Google collects its data from its user accounts based on their browsing history, the websites they have visited, their searches, and the products that they are interested in on e-commerce platforms.
For example, Google Ads uses Custom Affinity Audiences to help advertisers find their target audience, enabling advertisers to access data about people searching for keywords related to their products and those visiting their competitor's websites, people visiting business locations, or those that are downloading Apps similar to the advertiser’s product and services.
Today, people tend to access the Internet via their Smartphones more than other device. Because of this, most sales promotions are mobile-friendly, whether through an App or a website. As such, it is important to be creative to optimize your mobile marketing, when you are targeting Smartphone users
These are the seven most effective online sales strategies designed to increase your revenue and cash flow. However, in addition to these seven strategies, the way that products and services are sold is of equal importance.
For example, how simple and seamless is the payment process for your customer? Do you use QR Codes for payment? Or do you use a Super-app?
Today, to address the changes that have rapidly changed the way that we do business and banking, there are online cashier applications that can help vendors with various payment methods.
One of them is the Fintech Youtap. Youtaps Cashier app allows you to record all of your transactions, in real-time, on or offline.
So, don’t hesitate! Start promoting your products and services today and make sure you use Youtap.
Youtap is not just for online businesses. It is for all types of businesses, whether established or start-ups, virtual or brick-and-mortar.
From retail to wholesale, convenience stores and 7/11s, to cafes, restaurants, and barbershops, and more. All can be managed online through Youtap’s business app.
Download the Youtap app today, from the Google Play Store or the App store. It will be the best business decision that you have ever made.
Wisma 46 Kota BNI Lt. 29 Jend. Sudirman Kav. 1 Jakarta Pusat, 10220
e-mail: halo@youtap.id
Whatsapp: 08111 500 523
Direktorat Jenderal Perlindungan Konsumen dan Tertib Niaga Kementerian Perdagangan Republik Indonesia
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